5 Outerspection Insights for 2015
As we head into the new year there are five very valuable tips and trends we would like to share with you to boost your brand visibility and success in 2015.
- Be sure to hire the right talent and consider outsourcing
First and foremost be mindful to hire the right talent for each position. If you can’t afford to hire additional help consider outsourcing a portion or all of the work to a forward thinking marketing agency. This will certainly save you money and the time it will take to either train the person or find out that their skills don’t quite fit your needs. If you feel you have the right staff in place you may also want to consider hiring a company as a second set of eyes on your overall strategy. They may have a few suggestions that you might have overlooked and it’s likely they could offer additional training to help you reach your goals.
- Set realistic goals that are attainable and measurable with your team
Review last year’s performance and evaluate your highs and lows throughout the year. Have an open dialog with your team to evaluate the circumstances that brought your highest returns and discuss what you could have done differently during your lowest points. Consistently set your goals higher each year but make sure they are realistic and attainable to the team as a whole. This approach will help you grow as a team and you will likely exceed your goals
- Relationship Marketing– Personalization and Micro-targeting
Customers want and need to hear from you on a more personal level. Sending out blanketed postcards and mailers or purchasing ads in local news source is a thing of the past. This strategy hasn’t produced optimal results for some years and is likely to continue to drain marketing dollars that could be better spent in building lasting customer relationships. It’s no secret that marketing is becoming more localized as more companies build online presents and interact with their customers on a daily, real-time basis through social media and targeted, more tailored emails. Customers want to know that you value their business and that you constantly seek new ways to make their experience more enjoyable. Relationship Marketing has been a growing trend but you will feel the need for additional personalization and micro-targeting in 2015.
- Quality Content and Business Transparency
Well-crafted copy, visuals and transparency will drive more eyes on your brand in 2015. Engage in social transparency that paints a truthful, real time picture of what you are doing different in the eyes of your customers. It never hurts to ask a few key questions to gage what other think about your brand. Ask! You will be surprised what you find out and it will help you to create a fruitful marketing plan that reaches those who are waiting to hear from you.
- Internal and External Communications
Nothing beats great customer service! Communication plays a huge role in how others feel about their experience with your overall brand image. Your brand identity is created through every thought, visual and encounter a customers or prospect may have within or outside of your firm. The soil of your business starts with your employees and the look and feel of your brand. Each employee must understand and value the importance of inhaling and exhaling your brand image each and every time they have contact with your clients or prospects. Timeliness is also crucial as it’s too easy to buy from the next company if they don’t hear back from you in a timely manner. You may also want to consider re-branding by updating your logo, business cards, stationary, website, and social media sites. Give 2015 a fresh start!
We are excited for 2015 and would love the opportunity to help you reach your goals!
Outerspection is a Melbourne, Florida full spectrum creative firm offering comprehensive brand management and individual marketing services to individuals, non-profits and small businesses. Services include: Brand Identity, Social Media Strategy, Graphic Design, Event Planning, and Photography.
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